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Cable Technology Feature Article

March 11, 2013

HD TV from One Screen to Another

By Nicole Spector, Contributing Writer

In the past, cable operators had one job: deliver video content to their customers. Increasingly, though, consumers possess mobile devices and multiple screens that require a new paradigm for delivering video.

In light of that, the Norwegian company GET has partnered with the American video delivery company, Harmonic, to bring high-definition video to multiple screens.

The partnership has produced an innovative and efficient solution for such issues as video scaling and synchronization – both concerns of consumers.

"Continued strong subscriber demand for new cable and value-added video services made it imperative that we adopt a video infrastructure solution enabling continued scaling with great video quality," said Christophe Brod, vice president of Broadcast, GET. "Harmonic's (News - Alert) integrated headend solution enables us to deliver exceptional HD video quality and user experience for both linear broadcast and OTT multiscreen, while significantly decreasing our operational and capital expenses as we roll out cutting-edge video services."

The result, according to both Harmonic and GET, is a superior video experience for consumers that remains flexible and can adjust to any future technological developments. "Given the increased consumer demand over the last several years for a high-quality video experience on any device, multiscreen video services are becoming an important tool for cable operators to retain existing customers as well as attract new subscribers," said Thomas Henriksen, regional sales director, North Europe, Harmonic. "By maximizing GET's scalability, flexibility, and operational efficiencies through a unified platform, Harmonic's video infrastructure solutions will help streamline multiscreen and OTT delivery while enabling the operator to achieve a superior video quality."

Edited by Braden Becker

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