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Cable Technology Feature Article

March 15, 2013

Ittiam Systems' HEVC (H.265) Video Encoder and Decoder Now Available for Digital Media Markets

By Calvin Azuri, TMCnet Contributor

Ittiam Systems recently announced that its HEVC Encoder and Decoder is now available for high quality content creation for professional, enterprise, and consumer digital media markets. The latest offering from Ittiam has been developed to support optimized delivery and ensures seamless playback for broadcast, distribution, smart TV and mobile applications. A select number of customers and partners in Asia, North America, and Europe have already tested and licensed the software solutions over the past six months.

In a statement, Shantanu Jha, VP, Media Processing Business Unit at Ittiam, said that, "HEVC (H.265) represents a significant transition point in the Digital Media market. Content creators, broadcasters, OTT providers, network operators and consumers alike, will benefit from the compression and quality gains that HEVC offers. We expect the increasing demands of online media delivery to multiple screens and increasing video resolutions to rapidly drive HEVC adoption. This is evinced by the strong interest in early evaluations and licensing of Ittiam's HEVC software solutions.”

Ittiam Systems' HEVC Encoder is supported over Intel (News - Alert) x86 based platforms and has been designed to deliver High Definition (HD) broadcast quality video encoding allowing close to 50 percent compression gains over the older H.264 standards based encoders. By providing a marked improvement in compression ratio of the encoders, Ittiam has made it possible for broadcasters and Over-The-Top (OTT) television service providers to ensure higher capacity in transmission of HD and UltraHD (4Kx2K) content with low bitrates

Dr. Sriram Sethuraman, CTO at Ittiam Systems, said that, "The compression and quality advantages of HEVC are accompanied by significantly higher computational complexity on the encoding side. We are pleased to offer software solutions for both HEVC encoding and decoding, leveraging our expertise and long experience with video compression algorithms, processor architectures, and video software optimization techniques. We continue to track further developments and newer profiles of the HEVC standard and will also be offering additional optimizations, such as OpenCL based GPU acceleration, as part of our HEVC roadmap."

Ittiam Systems' HEVC Decoder software designed for ARM (News - Alert) CortexTM-A9 and CortexTM-A15 based SoCs supports play back of HD HEVC content over a number of Consumer Electronics (CE) devices including smartphones, tablets, smart TVs, and set-top boxes. 

Edited by Brooke Neuman

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