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Cable Technology Feature Article

April 02, 2013

AT&T Makes ESPN Content Available Online to U-verse Subscribers

By David Delony, Contributing Writer

Good news for sports fans who want to get their fix away from their TVs: Subscribers of AT&T’s (News - Alert) U-verse TV service will be able to watch ESPN on computers and mobile devices.

U-verse customers will receive access to ESPN channels on their PCs, smartphones tablets, and even through Xbox 360 via WatchESPN.

When users navigate to WatchESPN’s website or the mobile apps, they’ll be prompted for their U-verse credentials. Once they’ve satisfied the requirements, they can stream content from ESPN (News - Alert), ESPN2, ESPN3 and ESPNU.

The announcement comes just in time for some major events, including The Masters and NBA playoffs.

WatchESPN is also available to Time Warner (News - Alert) Cable, Verizon, Cablevision, Comcast, Charter and other cable companies, offering sports fanatics even more ways to catch up with their favorite events while providing credible challenges to cord-cutting, where subscribers ditch their cable and satellite subscriptions for online video and over-the-air TV signals.

Sports programming is one of TV’s biggest cash cows, with cable operators having spent more than $110 billion on sporting events. Comcast (News - Alert) has spent more than $4.4 billion for the rights to the Olympics through 2020.

The cost of this programming, which has a loyal, dedicated audience of fans who don’t want to miss a single moment of a single game, drives up cable bills as a result.

For those who like to listen to their sports games, SiriusXM is also offering extensive coverage of the 2013 Major League Baseball season.

Listeners will be treated to live play-by-play coverage as the games unfolded, as well as in-depth analysis and talk shows on the MLB Network channel. The content will be available both on XM radios and on SirusXM’s website.

Disney (News - Alert) Jr. is also joining U-verse as one of the available channels. ESPN is owned by The Walt Disney Co.

Edited by Braden Becker

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