Envivio (News - Alert), a provider of software-based live and on-demand multi-screen video processing solutions, has unveiled the Envivio Halo Experience Server which serves as a multi-screen application server.

Julien Signes (News - Alert), Envivio’s President and CEO said, “The majority of service providers have deployed a multi-screen service and now are looking to monetize those services and enhance the user experience. At Envivio, we pioneered high quality video on any device with our compression and video processing technology, and now are taking the anytime, anywhere experience to the next level with increased personalization.”

Using Envivio Halo, operators can personalize the user experience depending upon their requests. It enables applications like time-shifted TV, network DVR, targeted advertisement insertion, as well as social and personalized TV. The new solution eliminates the process of making changes to the multi-screen infrastructure.

Additionally, the platform helps operators to enhance their offerings with new rich functionalities. Viewers will be able to pause and rewind live streams, record programs and also watch the programs on any other device. Ad placement can also be planned according to requirements.

User capabilities like instantaneous video clip recording and sharing with friends will be possible along with the ability to create own TV channels a la carte using Halo Experience. Besides being easy to implement. there is no need for a multi-platform or specific client development in conjunction with the solution.

This cost-effective offering does not require any change in the CDN, and Halo Experience makes content switching seamless. The native caching capabilities of the CDN enables creation of new services. The software is compatible with on-net as well as off-net services, added officials.

The audience measurement capabilities incorporated in Halo Experience allows operators to keep track of connected user viewing patterns. It supports a full range of streaming formats, including: Apple HTTP live streaming (HLS), Microsoft smooth streaming, Adobe (News - Alert) HTTP dynamic streaming (HDS) and MPEG-DASH.

In related news, the company announced new updates to its Envivio Muse encoding network media processing software. The new software licensing option has been developed to improve quality, enable personalization of the user experience and facilitate service monetization. Envivio products and solutions can be deployed in the headend or IT data center for cloud-based video processing.