the strengths of the network, cloud and client, for broadcast and cloud connected settings; multiplatform, multiscreen video distribution services; and develop and monetize immersive user experience.

The media, broadcast and service provider customers of Cisco (News - Alert) will be able to augment connections with their audiences using these offerings, thereby tackling the difficulties related with providing video content to numerous screens.

Cisco, in association with Fox, will also showcase a pilot project that investigates the impact of utilizing Ethernet as the solitary medium for carrying real-time, uncompressed video in a broadcast studio. Fox, a company dedicated to technological innovation, is exploring the use of Ethernet into the production unit. Fox and Cisco will be offering ground-breaking video back-office and data center deployments.

In a statement, Chuck Stucki, VP and GM, Multiplatform Distribution Business, Cisco Service Provider Video Technology Group, said, "Videoscape Unity creates an opportunity to connect broadcasting, multiscreen distribution, and immersive end-user experiences, through an open and flexible architecture that lets Cisco customers reinvent 'TV your way.' We are excited to meet with customers this week to show them new ways to unleash the potential of personalized video experiences. We are also very excited to showcase for the first time, our Ethernet proof-of-concept demo with Fox Broadcasting. The promise of Ethernet-based live video production will soon be realized, and as Ethernet becomes the glue that connects production facility equipment together, Cisco Videoscape Unity will be well-positioned to be the only IP video platform that unifies the video experience from contribution, to production, to distribution."

Cisco’s key speakers at NAB include: Simon Parnall, Director, New Initiatives, Cisco Service Provider Video Technology Group; Arturo Rodriguez, Distinguished Engineer and Technical Director, Advanced Technologies, Cisco Service Provider Video Technology Group; Leszek Isdebski, Director, Service Provider Media Group, Cisco Internet Business Solutions Group; and Tom Ohanian, Business Development Manager, Mobility, Web & Media, Cisco.

Cisco will be showcasing primary content distribution, video processing, video content delivery and the client/software-driven video experience at NAB. Cisco will be present at booth A113 at the Las Vegas Convention Center, North Hall.