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Cable Technology Feature Article

April 09, 2013

Motorola Mobility Unveils Video Compression Technology at NAB

By Carolyn J Dawson, TMCnet Contributor

Motorola (News - Alert) Mobility will be showcasing ground-breaking video compression technology at NAB 2013. Motorola Mobility will make use of HEVC or high efficiency video coding encoding and decoding for the demonstration of video compression technology. Apart from TV, the company has been offering multi-screen services across the cloud, network and home.

In a statement, Joe Cozzolino, SVP and GM, Network Infrastructure Solutions, Motorola Mobility said, "Now that we've seen the industry-wide approval of HEVC as a standard, we're rapidly moving from creation to implementation. It took almost four years from the time MPEG-4 was made an industry-wide standard before the necessary refinements in the MPEG-4 tool kit took place and the standard reached its fullest potential. We're only two months into the approval of HEVC, and we've already reached an unprecedented level of progress."

Motorola had showcased its fundamental HEVC technology at IBC 2012 and The Cable Show 2012. However at this event, it will reportedly be showcasing a realistic deployment of HEVC with its maiden HEVC encoding and decoding in actual time at NAB 2013. Also, Motorola will exhibit an instantaneous HEVC encoder offering streaming content to a Google (News - Alert) Nexus 10 tablet for synchronized decoding and playback.

As compared to MPEG-4 AVC, bandwidth can be decreased by a maximum of 50 percent with HEVC video compression technology, with no difference in the first-class viewing experience. Wireless network congestion, present due to customers interested in viewing conventional broadcast and latest over-the-top or OTT services on their tablets and smartphone devices, will be primarily decreased using HVEC in the primary phase. Operators will also be able to offer better quality viewing experiences on virtually any screen with the help of HEVC, 3G and 4G-enabled operators. As compared to the capacity required by existing encoding technologies, operators will be able to save a minimum of 50 percent in terms of capacity.

Edited by Jamie Epstein

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