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Cable Technology Feature Article

April 09, 2013

mDialog Partners with Brightcove to Improve Video Ad Insertion

By Mandira Srivastava, TMCnet Contributor

For the last few years, consumers’ interest in the Internet and video content through their phones has increased dramatically. As a result, the trend of video advertising across IP-connected devices, including the iPad, iPhone and Android (News - Alert), is picking up just as quickly.

In order to provide integrated ad insertion methods for new media, mDialog is collaborating with Brightcove, a global provider of cloud content services, to enable media companies to deliver high-quality video over the Internet. According to this new partnership, mDialog will allow HLS and HDS ad insertion and measurement for media customers that use the Brightcove Video Cloud online video platform.

mDialog allows for real-time dynamic ad insertion across devices, and enables customers to monetize linear, live and on-demand video content across every screen, while keeping their video workflow and preferred vendor stack.

mDialog is a company involved in video stream management across connected devices.

By changing the complexities of online video ad insertion from the video player to the cloud, mDialog seamlessly unifies the fragmented device and desktop video ad delivery landscape. Customers of both companies can use mDialog to prepare, insert and measure their Apple (News - Alert) HLS and Adobe HDS ad campaigns across all devices and content types, including linear, live and VOD programming.

Greg Philpott, founder and CEO at mDialog, said, "We look forward to helping Brightcove customers monetize their video ad campaigns in linear, live and VOD programming across connected devices, including the flash-based desktop. Media customers use mDialog to achieve online ad model parity with traditional TV – mass reach, standardized measurement, great user experience and superior monetization."

Chris Johnston, vice president of digital media solutions at Brightcove, said in a statement, "Our partnership with mDialog makes it easier for media companies to consistently and reliably reach their audiences and generate revenue from their online video programming."

Edited by Braden Becker

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