Sony Pictures Television is adding a third branded network to its domestic U.S. stable: getTV, a new U.S. digital broadcast television network airing classic movies. The channel is set to launch in an over-the-air local broadcast format in the fall of 2013. 

getTV will premiere on the digital sub-channels of Univision Television Group-owned stations, and Sony said it is also in “active discussions” with other station groups in advance of the launch. Univision will carry it in 24 markets, including 17 of the top 20 DMAs. These DMAs account for 44 percent of all U.S. television households, representing more than 50 million homes.

"The over-the-air market provides a significant growth opportunity for our channels business," said Andy Kaplan, president of worldwide networks at Sony Pictures Television, in a statement. “We recognize the demand for premium content that appeals to audiences of all ages, which is exactly what getTV will offer."

getTV will bring viewers movies from Hollywood's golden era, predictably drawing most of its content from the Sony Pictures library. That means more than 3,500 films, including “Lawrence of Arabia,” “It Happened One Night” and “The Bridge on the River Kwai.”

Sony has been slowly building out its U.S. presence. It also launched its first Spanish language entertainment channel for the U.S. Hispanic market back in August 2012, dubbed Cine Sony Television. That launched on Verizon FiOS (News - Alert) TV, with a focus on offering Hollywood movies and TV series, along with a global line-up of Latin music artists.

Sony Movie Channel was the first branded Sony channel in the U.S., as well as its first multi-platform television network in the market. It’s available in a more traditional distribution model with DISH Network, DirecTV and AT&T (News - Alert) U-verse TV in linear channels, as well as on authenticated VOD and online platforms.