Powered by TMCnet
| More

Cable Technology Feature Article

April 23, 2013

Twitter Partners with Comedy Central for #ComedyFest

By Tara Seals, TMCnet Contributor

If brevity is the soul of wit, then Twitter (News - Alert) was born to kill as a comedy platform. Comedy Central has inked a deal with the micro-blogging site to launch #ComedyFest, a five-day festival custom-created to run on the social media site. The 140-character content will often center on live-tweeting comments about various shows and movies—a bit like Mystery Science Theater 3000 without the silhouettes.

It will run April 29-May 3, kicking off with comedy icon Mel Brooks setting up a Twitter account at an event at LA's Paley Center, also featuring comedy legend Carl Reiner and moderator Judd Apatow. The event will be live-streamed in Brooks' first tweet, and can also be viewed on CC.com.

#ComedyFest will feature an all-star roster of comedic talent, including 16 programmed events with more than 50 comedians.

"Twitter has become an essential medium for comedy and comedians," said Michele Ganeless, president at Comedy Central. "#ComedyFest will exist in the twittersphere – creating comedy that lives on social media. It's a great extension for our brand; it's where our audience lives."

Using only 124 characters, Fred Graver, head of TV at Twitter, said, "Awesome to have @ComedyCentral on-air and on Twitter celebrating comedians and the rise of 140-character comedy. Please RT."

#ComedyFest events will live on Twitter, and fans can follow at @ComedyCentral and #ComedyFest for up-to-the-minute event coverage. Additional information including festival lineup can be viewed at CC.com, CC Tumblr and on the CC Facebook page. 

After Brooks’ star turn, other content will include Ben Hoffman (News - Alert) taking audiences inside the medication-addled mind as he live tweets himself on Ambien. Also, a panel dubbed “I Figured Out the Internet: Secrets of My Twitter Success” will feature Jake Fogelnest @jakefogelnest; Amber Earnest @rare_basement; Shelby Fero @shelbyfero; Julieanne Smolinski @boobsradley; and Ted Travelstead @trumpetcake.

There’s also a “Reno 911! Movie! Reunion!” in which stars Tom Lennon and Kerri Kenney-Silver will live-tweet their opus, "Reno 911!: Miami," with the help of Kumail Nanjiani. Viewers can watch the movie with them and get lots of behind-the-scenes stories.

Other features include Doug Benson live-tweeting “one of the most important movies of our time: Encino Man," and Al Madrigal, along with a friend, live-tweeting his hour-long special, "Why is the Rabbit Crying?"

Edited by Alisen Downey

blog comments powered by Disqus