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Cable Technology Feature Article

May 15, 2013

Float Left Interactive and RBC Ministries Launch Mobile Applications and Smart TV Suite for 'Day of Discovery'

By Nathesh, TMCnet Contributor

Float Left Interactive, a provider of Connected TV and mobile app development, helped RBC Ministries, a Christian-based publisher and broadcaster, launch Smart TV and mobile applications for its ‘Day of Discovery’ broadcast.

For over four decades, Day of Discovery’s weekly 30-minute television broadcast offers viewers a fresh, insightful look at current and historical events, social issues, prophecy, and other issues of the Christian faith. The broadcast is accessible on Android mobile and tablet devices, as well as on Roku and Google (News - Alert) TV.

The adoption of connected devices and emerging video consumption is redefining the future of television, and RBC Ministries wanted to expand its digital media outlets to keep in pace with changing trends. It decided to tap the features of Float Left Interactive’s Flicast solution and proprietary application framework to quickly implement the Day of Discovery application to Roku, Google TV, and Android (News - Alert) devices.

According to Float Left Interactive, its Flicast is a turnkey application distribution platform, pre-integrated with the Limelight Video Platform. Leveraging one’s existing video workflow, Flicast allows organizations to rapidly launch engaging Connected TV and mobile applications across multiple platforms at a fraction of the cost. The solution supports major platforms like Roku, Google TV, and mobile devices.

Thomas Schaeffer, chief executive officer at Float Left Interactive remarked, “The beauty of Flicast is that it removes the complexities of a fragmented app ecosystem by allowing our customers, such as RBC Ministries, to pre-populate our suite of reference apps with their own content. This approach allows content publishers to simultaneously deliver engaging applications across more platforms faster than ever.”

The ‘Day of Discovery’ application is now available for free via the Roku Channel Store and the Google Play Store.

Edited by Blaise McNamee

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