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Cable Technology Feature Article

May 28, 2013

CNN and BuzzFeed Team up for New YouTube Channel

By Oliver VanDervoort, Contributing Writer

YouTube (News - Alert) is celebrating its recent eighth birthday by getting a brand new channel that will be curated by both BuzzFeed and CNN. The social media site that centers on video sharing has been looking to get more corporate partnerships on its site, and this team could be the beginning of something rather big. The partnership looks like a win-win for both CNN and BuzzFeed as well. Because of this agreement, BuzzFeed will be able to use videos that exist in CNN’s archive to put together news mashups.

BuzzFeed is already taking the Web by storm as a place people go in order to find out what is going on in the world. The site has certainly dedicated quite a bit of its content to humor and top 10 lists, but its news section has been picking up speed as well. The site has already put together a pretty formidable YouTube channel of funny videos, but this would be a whole new step towards respectability.

People love to look at funny videos, like the world’s angriest babies, but at some point it becomes hard to tell the difference between the people who are putting those kinds of videos up. Being able to access CNN videos and actually turn those into newsworthy mashups will put BuzzFeed a step above the competition. CNN benefits by being able to get millions of sets of eyeballs on their videos. Those viewers might not otherwise be seeking out the videos that CNN has made available. More than half of BuzzFeed’s readers are between the ages of 18 and 34. That is a segment of the population that CNN would like to reach more effectively.

The social media site said that it will eventually be hiring an additional 30 staff members to curate the new YouTube channel.

Edited by Alisen Downey

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