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Cable Technology Feature Article

June 11, 2013

RGB Exhibits 'Multiscreen 2.0' Solutions at Cable Show

By Calvin Azuri, TMCnet Contributor

RGB Networks will be showcasing its new offering titled 'Multiscreen 2.0' solutions at the Cable Show 2013. The company confirmed that it will be showcasing two crucial units of 'Multiscreen 2.0' solutions, namely the latest Video Multiprocessing Gateway (News - Alert) Gen 2 and Ad Insertion for Multiscreen or AIM solution.

Over-the-top streaming and other mobile video services are now available extensively. Cable operators and other VSPs therefore need to utilize unique groundbreaking video delivery technologies in order to maintain their competitive edge. RGB's 'Multiscreen 2.0' solutions is made up of a number of next-generation products for real-time, on-demand and time-shifted delivery. Apart from assisting VSPs to considerably enlarge and utilize their TV Everywhere implementations, RGB's 'Multiscreen 2.0' solutions are instrumental for developing new revenues.

"Cable operators are eager to expand their successful TV Everywhere deployments and to leverage all these new screens to generate new revenues,” said Simone Sassoli, vice president of Product Marketing and Business Development at RGB Networks. “At the Cable Show we will highlight how they can use RGB's Multiscreen 2.0 solutions to do just this. Targeted advertising has long been on cable operators' wish lists and RGB's AIM solution makes this dream a reality. Integrated with our second generation VMG platform, operators now have the transcoding and adaptive streaming scale and capabilities they require to see a return on their multiscreen investment."

VMG Gen 2 is the core of RGB’s Multiscreen 2.0 real-time streaming solution. This carrier-class transcoding platform carries out the highest density instantaneous transcoding with the finest video quality. The component’s simple in-chassis redundancy design ensures high dependability and rationalized operations. VSPs can move to an established model for monetizing video services to the multiscreen environment using RGB’s Ad AIM solution.

The Cable Show 2013 is scheduled to run June 10-12.

Edited by Rory J. Thompson

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