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Cable Technology Feature Article

July 01, 2013

Time Warner Cable Turns Xbox into a Cable Box

By Tara Seals, TMCnet Contributor

Time Warner (News - Alert) Cable is rolling out a TV Everywhere feed for the Xbox 360, which will bring up to 300 live TV channels to Xbox 360 for TWC subscribers with Xbox Live Gold memberships.

The deal brings AMC, BBC World News, Bravo, Cartoon Network, CNN, Comedy Central, Food Network, HGTV and other channels to the gaming console, where users can control their entertainment using their voice via Kinect for Xbox 360.

“TWC TV is a significant addition to Xbox 360, bringing our customers their favorite entertainment in one place—enhanced TV experience, games, movies, music, sports and entertainment apps,” said Blair Westlake, corporate vice president of the Media and Entertainment Group at Microsoft (News - Alert). “Our partnership with TWC enhances all that is available on Xbox 360 today, which will we continue expand. We’re thrilled to offer TWC TV to U.S. Xbox Live members and Time Warner Cable subscribers.”

Image via The Verge

When the TWC TV app launches later this summer, users can download it directly from the Xbox Live Marketplace, log-in with their Time Warner Cable credentials and start watching channels and programs instantly.

“At Xbox our vision has always been to provide all the entertainment people want in one place,” Microsoft noted in a statement. “With Xbox 360, we have a growing entertainment app portfolio of more than 120 voice-controlled apps, and we are happy to expand with the addition of TWC TV.”

The software giant also said that it will be bolstering the entertainment experiences available on Xbox One, which is launching later this year, to allow users to instantly switch from watching live TV to playing a game with the sound of their voice.

Edited by Rachel Ramsey

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