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Cable Technology Feature Article

July 24, 2013

Time Warner Cable Rebrands Consumer Portal

By Tara Seals, TMCnet Contributor

Time Warner (News - Alert) Cable has refreshed its flagship consumer-facing website to offer improved navigation and to incorporate up-to-date TWC branding. TWC Central replaces the former Road Runner website as a destination connecting users to news, entertainment, information, social networking and access to TWC products and services.

“Our former Road Runner portal was a very popular online destination among Time Warner Cable’s Internet customers,” said Steven Cook, Time Warner Cable’s senior vice president and general manager of high-speed data. “TWC Central enhances our offering and broadens its focus to become a valuable resource for all customers. The new portal offers more content, utilities and features that allow our customers to connect with news, information and each other.”

With more than 5.7 million visitors per month, TWC Central will offer access to original news headlines, interactive TV listings, live streaming television, photo galleries, video and access to e-mail—meaning that it will be reaching outside of its subscriber base with the revamped site.

“While TWC Central serves as a go-to resource for Time Warner Cable customers, the portal offers something for everyone,” Cook added. “We hope our users enjoy this new personalized and interactive online experience.”

TWC Central also expands the available advertising inventory to include photo galleries, new webmail and banner ad positions. These will be added to the existing spots for rich media ads, such as peel back, pushdown, wallpaper, webmail sponsorship, in-banner listing and in-banner video.

“Time Warner Cable Media is excited about the new engagement opportunities TWC Central will afford our clients,” said Joan Gillman, Time Warner Cable Media executive vice president and COO. “As the largest Time Warner Cable web property, this enhanced portal provides clients with a scalable way to deliver their message on a local level.”

Edited by Alisen Downey

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