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Cable Technology Feature Article

July 29, 2013

GlobeCast Offers Global Coverage of Tour de France for 17th Straight Year

By Oliver VanDervoort, Contributing Writer

GlobeCast has been bringing top quality broadcasting to locations all around the world for a long time. The company has worked in places as remote as Romania while also completing full broadcasts of the Tour de France, as it did recently. This was actually the 17th straight year that the company was able to cover the bike race across France from beginning to end. The GlobeCast broadcast included on-site production and live HD satellite transmission for the entire race, which spanned from June 29 to July 21.

GlobeCast was able to put its production together in partnership with Euromedia France. This partnership allowed for the companies to aggregate signals from two different helicopters, five motorcycles and a couple of different satellite newsgathering vehicles. This made it easier for both companies to get top of the line information for every stage of the historic race. Every stage was then combined into a single broadcast stream that was delivered through satellite linkup to several different broadcasting customers.

GlobeCast has been bringing Tour de France coverage to its customers since 1996, but the way in which it has been delivering the content has changed and evolved over time. The company also has quite a few people who have even more experience with the event thanks to its parent company. That company used to be known as France Telecom (News - Alert) and is now better known as Orange.

Because it has pulled staff members from the parent company, GlobeCast has members who worked on the broadcast that have been covering the Tour for more than 30 years.

Operations Coordinator Philippe Ferrand talked about the advances in bringing this broadcast to GlobeCast’s customers in a recent statement, saying, "In our almost two decades covering the Tour de France, we've seen many changes in the broadcasting landscape including the transition from analog to digital, the evolution in encoding standards from ETSI (News - Alert) to MPEG-2 and now MPEG-4, and the emergence of HD television. From our beginnings delivering analog signals, we're now aggregating HD feeds for delivery by satellite and fiber to the four corners of the earth."

Edited by Alisen Downey

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