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Cable Technology Feature Article

August 02, 2013

TubeStart Rolls Out Subscription-based Crowdfunding for YouTube Content

By Calvin Azuri, TMCnet Contributor

TubeStart recently launched their ambitious subscription-based crowdfunding concept to ensure regular revenue generation for YouTube (News - Alert) content producers. This concept of alternative funding for generating revenue for video content will benefit the seasoned producers as well as newcomers. The platform is expected to be launched officially on August 20, 2013 and TubeStart has announced a subscription fee waiver for all creators registering for the program before its official launch.

The content creators can leverage the conventional rewards-based campaigns, as well the royalty-based campaigns for monetizing their video content across the globe. This new concept enables content creators to increase revenues from AdSense by publicly broadcasting the primary content while continuing to generate monthly subscriptions on TubeStart. In the initial phase, the TubeStart concept will be rolled-out for all content creators in the U.S., Canada and the EU region. The traditional crowdfunding campaigns will cost about $500 to $500,000. The content creators can also roll-out a subscription-based campaign charging the supports anything between $5 to $50 on a monthly basis.

In a release, Jose Holm, the Founder and Chief Executive Officer of TubeStart, said, “There are many different kinds and models of crowdfunding on the market, but TubeStart is the only one that will meet the needs of YouTube creators, where the majority of web video is hosted. The great thing about subscription- and royalty-based crowdfunding models is that content creators will connect directly with their audiences who in turn subscribe to them, but still have the option to generate ad-based revenue on their public channels. Subscription-based crowdfunding is ideal for established YouTubers with dedicated fan bases to offer exclusive, higher-quality content, and also for producers of niche or special interest content that have more difficulty raising revenue via the current ad-based model.”

The major constraint in adopting the conventional crowdfunding campaigns is that these campaigns demand a lot of time and guarantee one-time funding, thus making the content creators to start looking for other funding avenues. Additionally, these conventional portals do not guarantee an exclusive ‘YouTube-only’ environment, thus increasing the chances of the content going unseen amongst many other campaigns running in parallel on these sites. TubeStart addresses this very concern by offering YouTube content creators to tap their dedicated fan base to generate revenues.

Edited by Ryan Sartor

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