Comcast (News - Alert), a media and technology company, has launched the X1 Platform from XFINITY across Washington state.

Len Rozek, Washington senior vice president at Comcast, commented, “The X1 Platform represents a major leap forward and is another way we are making the future of awesome a reality for our customers. The X1 Platform transforms traditional television into a complete entertainment operating system. Its cloud-based technology allows us to deliver new product features to our customers faster than ever. As the entertainment world shifts and technologies merge, we are excited to provide customers the option of being able to connect in ways they may never have imagined.”

The X1 Platform is stated to be Comcast’s cloud-based interactive and integrated television experience and is also part of the company’s efforts to leverage its own powerful network and IP technology to regularly introduce new innovations.

Utilizing advancements made possible by the cloud and Comcast’s extensive technology network, X1 combines customized apps, social media features and traditional video services to deliver a personalized, easy-to-navigate, sleek viewing and dynamic TV entertainment experience.

XFINITY TV on the X1 Platform supposedly brings together a vast library of traditional TV and on-demand programming with additional content and features. With the X1 platform, customers are guaranteed to receive easy access to live TV, XFINITY On-Demand, DVR recordings, video clips, Pandora (News - Alert), weather, traffic applications and more.

Customers in Western Washington and Spokane County can get access to X1 features and capabilities like the ability to watch DVR recordings from any room in the house and record up to four shows while watching another. They will also be receiving social integration and customized apps. For instance, the new X1 Remote App lets customers use motions, gestures, and voice commands to control their TVs with their Apple (News - Alert) handheld devices.

The X1 Platform is currently available in more than a dozen markets, and Comcast asserted that it has plans to launch the service in all remaining markets by the end of the year.