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Cable Technology Feature Article

September 10, 2013

Piksel's Digital Assets Management Solution Deployed for Sky Italia

By Shamila Janakiraman, TMCnet Contributor

Sky Italia has picked Piksel’s digital assets management implementation, which extends the functionality of the Piksel VCMS suite including tools like the multi-DRM tool (Piksel Guard) and the smart video player, Piksel Show.

The Italian pay-TV platform Sky Italia offers more than 180 thematic and pay-per-view channels, offering movies, sports, news, entertainment and kids’ programming. Sky also offers a pack of 60 HD channels and one channel dedicated to 3D programs.

The enhanced digital asset management or DAM implementation was possible following the adoption of the Piksel VCMS platform. The improved feature set in the solution allows Sky Italia to organize its digital assets so that users can find, view, and edit content easily.

Pier Paolo Tamma, CIO at Sky Italia said, “We are pleased to be working with Piksel on this cutting-edge technical advancement. We believe Piksel’s newly improved DAM solution increases the convenience of asset management internally and provides our customers with an enhanced overall viewing experience.”

Officials explained that the Piksel DAM solution will streamline the management process for companies. The Piksel VCMS data modeling engine enables a flexible metadata structure which is extensible to describe the files’ content, purpose and value according to customer needs.

The DAM extension helps in the processing and conversion of images, videos, audio and documents. It enables the automatic generation of Web-ready video and document previews.

Marco Frigerio, VP sales of central and southern Europe at Piksel remarked, “Sky has been, and continues to be an important customer of Piksel. We are proud to continually provide new solutions and services allowing our customers to smartly organize and use their digital assets. This commitment to useful innovation is what our relationships are founded on.”

In August 2013, Piksel, Inc. was launched as an integrated global business dedicated to helping clients maximize reach and return with video. Its solutions business is made up of strategy, systems integration, creative services, managed services and software applications including the Piksel VCMS platform and second-screen application, 2Si.

Piksel helped design, build, and manage online video services for AT&T (News - Alert), Axiata, BSkyB, Mediaset, Sky Deutschland, Televisa, Airbus, Barnes and Noble, and Volkswagen.

Edited by Rory J. Thompson

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