Aframe, a cloud video production and asset management system, recently demonstrated its cloud video production and asset management platform, and discussed the reasons on why broadcast and production companies are increasingly deploying it. It allows users to manage digital media using a cloud platform and counts the BBC and MTV amongst its clients.

The company repeated its contract with BBC to work on the primetime reality TV show “Shoplife.” Aframe helped the show producers quickly deliver rushes from on-location filming to the post house in London without the need for shipping multiple HD cards, allowing cost saving on the production from transporting rushes to London.

David Peto, chief executive officer at Aframe, commented, “We have a long affiliation with the BBC and are proud to help them achieve cost-savings that otherwise couldn’t be accomplished. As broadcasters cope with the complexities of producing content for traditional TV channels as well as Web, radio and mobile platforms, they are embracing Aframe as a powerful way to centralize, simplify and streamline operations with an eye to the future.”

Aframe viewed “Shoplife” as an example that typified its value to the entire broadcast production chain. The show had more than 900 hours of footage shot for six one-hour episodes that stored more than 580 HD cards. Aframe helped BBC avert over 20 TB of capital investment funding for storage and Aframe’s advanced logging capability saved significant time over other Word or Excel-based approaches.

BBC has prior experience in using Aframe throughout another series to store, log and edit shot footage. For that production, the high-res media was ingested directly into Aframe’s secure cloud storage facility, enabling the crew to immediately access and organize footage from the set. Aframe’s edit integration feature also let production crew work with the hundreds of hours of footage as it’s created, without tying up their valuable internal storage by delivering only the high resolution needed for finishing.


Edited by Rachel Ramsey