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Cable Technology Feature Article

September 11, 2013

T3Media Signs Footage Licensing Deal with Discovery Communications

By Shamila Janakiraman, TMCnet Contributor

T3Media signed an expanded short-form footage licensing deal with Discovery Communications, a nonfiction media company. T3Media specializes in cloud-based storage, access and licensing for enterprise-scale video libraries. Its technology platform and services helps media owners to generate new value from their content.

Jocelyn Shearer, vice president footage sales, Discovery Communications, said, “Discovery owns an unparalleled 25-year library of some of the world’s most iconic digital content. We’re looking forward to leveraging T3Media’s position as the industry’s leading provider of footage libraries and licensing services, to ensure these assets are even more valuable to our production clients.”

The agreement entails T3Media to operate DiscoveryAccess.com which has more than 25 years of stock footage from 28 entertainment networks and multiplatform media brands of Discovery. T3Media can now distribute the footage through its library.

It was revealed that more than 100,000 clips from Discovery’s raw video archive can be licensed by the production community via www.t3licensing.com. T3Media is now responsible for sales, operations and fulfillment activities for Discovery Communications’ E-commerce site, DiscoveryAccess.com.

Kevin Schaff, CEO and founder of T3Media, remarked, “We are thrilled to expand Discovery’s stock footage business and bring content from the world’s leading non-fiction media brand into our library.”

TV and film producers and documentarians and agency creatives can leverage the Discovery collection and its HD footage. DiscoveryAccess.com will allow the production community to use production footage via the self-service site.

The site holds high-quality stock footage from Discovery Channel, TLC, Animal Planet and many other productions. T3Media delivers clip processing, website development, digital file fulfillment and storage services. As DiscoveryAccess.com now comes under T3Media’s portfolio, Discovery Communications’ licensed footage will become easily available to a larger client base, explained officials.

T3Media also announced that it has added the ability for T3 Library Manager, its digital content management solution, to connect with Amazon simple storage service (Amazon S3) and Amazon Glacier user accounts within Amazon Web Services (AWS).

Edited by Rachel Ramsey

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