Cable Technology Feature Article
Global Eagle Entertainment Inks Deal with i4Vu to Optimize Content Delivery to Travelers
By Shamila Janakiraman, TMCnet Contributor
Global Eagle Entertainment has signed an agreement with i4Vu, a multi-screen platform developer, for delivering optimized multi-screen content to mobile devices which will benefit consumers on the go.
The i4Vu video delivery platform enhances the interactive video experience for live, linear and on-demand content across all IP-enabled devices.
Chanchal Chatterjee, founder and CEO of i4Vu said, “Streaming several video programs simultaneously to a single user increases content and brand engagement, and provides greater visibility of the programming and advertising featured. Our built-in analytics also allow content providers to analyze viewer trends in order to curate the content and maximize the user's experience and the value for the provider.”
It is expected that this new agreement will further support Global Eagle’s endeavor to identify new ground-based content technologies that can enhance content delivery to mobile devices benefiting both content providers and consumers.
These technologies will suit the passenger experience industry as consumption of digital content and implementation of bring-your-own-device initiatives have increased.
The i4Vu app facilitates the streaming of up to four videos simultaneously to any device from live and on-demand program offers. It also allows viewers to switch between programs and look for new content using an easy-to-use interface.
John LaValle, Global Eagle Entertainment’s chief executive officer commented, “Our airline customers are looking to capitalize on the recent increase in passenger device use as well as stay abreast of evolutions in mobile content consumption. By exploring innovative technologies such as i4Vu’s multi-screen video platform, we aim to continually enhance the passenger experience while offering value to our customers.”
Global Eagle provides in-flight video content, e-commerce and information services to airlines and travelers. It leverages Ku-band satellite technology through its subsidiary Row 44 to provide Internet access, live television, shopping and travel-related information to airline travelers.
Recently Row 44 and Hughes (News - Alert) Network Systems announced that satellite coverage to connect airline passengers on Row 44 Wi-Fi-equipped flights has expanded further across Europe, within Russia in addition to connecting North America and Europe with North Atlantic coverage.
Edited by Rory J. Thompson