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Cable Technology Feature Article

November 06, 2013

PeerApp's UltraBand Transparent Caching Platform Selected by Mediatti

By Anil Sharma, TMCnet Contributor

Mediatti Broadband Communications, a provider of digital cable television and high-speed internet services to residential and business customers located on all of the U.S. military bases in Okinawa, Japan, has selected PeerApp to provide its UltraBand transparent caching platform.

UltraBand allows operators to deliver “over-the-top” Internet content with improved quality, while reducing associated network load and costs. PeerApp’s UltraBand transparent caching platform helps operators speed content delivery and reduce network load by automatically detecting popular content and delivering from the edge of the network. With the help of UltraBand, Mediatti would be able to deliver Internet video and data content with dramatically improved quality.

"Our customers regularly tell me the Internet is their lifeline while serving our country in a distant location such as Okinawa," said Mike Erickson, president and CEO of Mediatti. "Our investment in the PeerApp UltraBand platform is an important step in our ongoing effort to provide a high quality customer experience," said Erickson.

David Sokolic, vice president of marketing and business development of PeerApp, said that the exploding popularity of over-the-top video calls for a new approach to content delivery. Sokolic said that UltraBand allows Mediatti to deliver high value multimedia content locally, effectively eliminating Internet bandwidth constraints from impacting subscriber experience.

Earlier in September, PeerApp, a major player in content caching and delivery, had released statistics from its global caching customer base that quantify the network impact of iOS 7 downloads. The data clearly illustrates how PeerApp's UltraBand is helping operators ease network congestion and allows users to download software updates and other over-the-top (OTT) Internet content more quickly during this high traffic event.

Apple's (News - Alert) iOS is the operating system for all iPhones, iPads and iPods. Its file size is approximately 750 MB, depending on the device. Apple's release of iOS 7 on September 18 prompted millions of people around the world to download it at the same time, resulting in severe network congestion in many areas. A number of users reported long waits and failures while trying to download the software. This is a result of demand outstripping server and network capacity. The company claimed that UltraBand alleviates these bottlenecks and accelerates downloads by automatically storing and serving large files from within the operators' access networks.

Edited by Cassandra Tucker

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