Created with a mission to bring great broadcast television to connected devices everywhere, Simple.TV recently opted for Gracenote (News - Alert) eyeQ, to power the electronic program guide for all digital basic cable and over-the-air programming for its users in North America. 

Gracenote eyeQ offers music and video content and technologies to the world's hottest entertainment products and brands.

Officials said that the solution will help the premium subscribers of Simple.TV to see what's playing now and view listings with program-related photos and imagery for upcoming shows from major broadcast networks and select cable channels. 

Simple.TV, by adding an onscreen guide powered by Gracenote's database of TV schedules and listings, movie and TV show descriptive metadata, will help TV viewers with no cable or satellite subscription, to find free, over-the-air programs to watch and record.

In the U.S. from this month onwards, a software update featuring the Gracenote eyeQ TV listings data and other related metadata will be made available to Simple.TV customers.

"We're marrying Gracenote's program guide information and rich imagery with the convenience of Simple.TV to create an even more compelling TV experience for our viewers," said Mark Ely, CEO of Simple.TV, in a press statement.  "With Gracenote, Simple.TV can offer a better program guide experience for those who don't have costly cable and satellite subscriptions, letting viewers easily browse TV programs and pinpoint what to watch."

Gracenote eyeQ features over 33,000 cast and crew images and hundreds of thousands of images for movies and TV programs. With the help of this, TV makers and developers will be able to reinvent the TV experience through visually rich program guides.

Stephen White, president of Gracenote, said: "You can't record your favorite shows if you don't know when they are on.  By adding Gracenote, users can now easily identify their favorite shows and discover new programming."

In March this year, TMCnet reported that Simple.TV has entered into a manufacturing and distribution partnership with Silicondust USA Inc.