Worldwide cable TV operators are facing high challenges to enhance the entertainment experience for their subscribers. This gets tougher as technology takes various shapes. The current digital era demands more from these players.

Rovi Corporation is a company which focuses on creating a better and more personalized way to discover and manage digital entertainment. The company partners with several brands to make it easy for consumers to enjoy the content on a television, tablet, mobile phone or any other connected device.

In North America, cable companies are transitioning to all-digital in order to support bandwidth intensive services such as HD channels, multi-screen devices, and high speed data that are becoming increasingly popular with subscribers.

In order to support the growing market for DTA set-top boxes in this industry-wide transition to an all-digital environment, Rovi announced the launch of a guide solution for standard definition and high definition digital terminal adapters (DTAs) devices for North American cable operators. Rovi DTA guides provide cable operators with opportunities to more easily expand their service offerings, optimize the use of bandwidth and enhance the experience for consumers.

By adding this new guide, Rovi will now offer discovery solutions that span across the array of cable platforms - from basic DTAs and advanced digital video recorders to second screen devices that can help cable TV service providers improve the user experience across their entire subscriber footprint.

“For many cable TV subscribers, the guide has been designated as ‘only for the advanced DVR.’ Now that it is available on lower-end devices in addition to the premium set top box, cable TV subscribers including Basic and Expanded Basic households, can enjoy a better experience on every TV in their home,” said Michael Buchheim, senior vice president of product management for Rovi.

“The guide experience is no longer limited to the premium digital subscribers, and cable operators will be able to use it to show the added value that they bring to their customers,” Buchheim added.

The Rovi DTA Guide comes with the capability to find out what’s on TV, tune channels directly from the program grid, set parental controls and set language options for the guide and audio.

Rovi is planning to make its new DTA Guide broadly available to North American cable operators in early 2014. Rovi is also demonstrating its new DTA Guides at the CES (News - Alert) tradeshow.

 Rovi recently signed an agreement with America Movil to deploy multi-platform cloud-based Discovery and Guidance Solutions.