The smart TV market is rapidly growing. A smart TV offers a number of "Internet-connected services" that normal televisions cannot offer. The smart TV is similar to a computer, for it offers service concepts involving the transmission of video content to a TV set via the internet.

TransGaming, developing and delivering platform-defining social video game experiences to consumers, has signed a partnership with Toshiba (News - Alert) Europe GmbH to bring TransGaming's GameTree TV platform to Toshiba's line of smart TVs.

As main partner of Toshiba's Game Section, GameTree TV will offer the very first games available to consumers in the section, without the need for any additional hardware.

TransGaming's partnership with Toshiba can be crucial with consideration of recent partnership announcements. It will help GameTree TV to reach to millions of consumers worldwide. On the other hand, the Toshiba partnership reconfirms GameTree TV as the leader in the cloud-based games on-demand industry, allowing consumers to instantly play high-quality games in their living room.

GameTree TV is cloud-based games-on-demand service that some of the biggest brands and franchises for family friendly entertainment to the living room without the need for additional hardware. It delivers content to multi-millions of consumers worldwide through partnerships with smart TV providers and Managed Service Operators. It has come up with a rich catalog of content and an easy-to use-interface.

Vikas Gupta, CEO and President of TransGaming, said in a statement, "Partnering with Toshiba further catapults GameTree TV ahead of the industry. As the leading games platform globally, providing multi-millions of new users with an engaging, interactive entertainment experience built directly into their Toshiba TVs, TransGaming is poised to continue our industry domination in 2014.The Smart TV market continues to explode, with exponential growth of TVs being Internet connected, and will dominate living rooms worldwide this year."