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Cable Technology Feature Article

February 03, 2014

Time Warner Cable to Roll Out TWC Maxx in New York and Los Angeles

By Calvin Azuri, TMCnet Contributor

Time Warner (News - Alert) Cable announced the roll-out of enhanced service capabilities under a new brand for its customers in New York City and Los Angeles. The enhanced services, currently code named ‘TWC Maxx’, will be rolled-out following the company’s adoption of new standards for network infrastructure and management. The first phase of the new program will be rolled-out in New York City and Los Angeles with plans for a country-wide roll-out in the future. The services are expected to go-live sometime in 2014 and will provide increased network reliability, ultra-fast internet and next generation TV services.

In a release, Robert D. Marcus, chairman and CEO at Time Warner Cable, said, “With ‘TWC Maxx,’ we’re going to essentially reinvent the TWC experience market-by-market. We’ll triple Internet speeds for customers with our most popular tiers of service, add more community WiFi (News - Alert), dramatically improve the TV product and, perhaps most importantly, we’ll set a high bar in our industry for differentiated exceptional customer service. We’re focused on providing the features and benefits that matter most to our customers.”

Time Warner Cable will review and upgrade the capability of every network hub in New York City and Los Angeles to deliver optimum services within the operating area of the hub to offer high-quality voice, video and data services. The company will also eliminate all analog TV channels in Los Angeles through the all-digital network initiative, which was completed for New York City in 2013. This move will allow Time Warner Cable to redeploy the freed-up bandwidth for delivering high-speed broadband services.

Further, the new enhancements to the networks will increase the internet speeds for customers across all tiers with the customers in the top tiers being provided with next generation modems and Advanced Wireless Gateways.

As part of the announced enhancements, the company would also introduce next-generation video services along with an advanced On Demand portal featuring improved search capabilities across its service offering. Time Warner Cable will also increase the content in On Demand library to around 75,000 hours. Later, the customers in New York City and Los Angeles can also opt to lease set-top boxes that will have 12 times more capacity of recording content with the flexibility to watch recorded content simultaneously on six different channels.

Time Warner Cable is engaged in providing video, voice and high-speed data services with a customer base of more than 15 million subscribers. The company also offers enterprise-class voice, video and data services to businesses and cell tower backhaul services to wireless carriers.  

Edited by Ryan Sartor

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