Cable Technology Feature Article
Flash Networks to Demonstrate Subscriber Monetization and Engagement Platform
By Maria Meyer, Contributing Writer
At the Mobile World Congress (News - Alert) from February 24 to February 27, Flash Networks will be demonstrating their clientless subscriber monetization and engagement platform named Layer 8. The purpose of the demonstration is to show how mobile users can work with over the top (OTT) players to achieve revenue and obtain personal account and billing information.
Flash Networks (News - Alert) (News - Alert), a provider of mobile internet optimization and monetization solutions, has offices in North America, Europe, Israel, Latin America and Asia. They currently service over one billion subscribers, with Airtel, Orange, SKT, TIM, T-mobile, Telefonica (News - Alert) , Vodaphone and Bharti as customers. The company works to enable its users to increase their network speed and optimize video and web traffic with its Harmony Mobile Internet Gateway (News - Alert). The Harmony gateway offers users the ability to interact with their customers using enhanced browsing and to accrue revenue from search and targeted advertising.
Layer 8 has shown rapid growth over its first six months of commercial deployment, gaining over 10 million subscribers, the largest installed-based in Asia-Pacific and Europe. When used with a location-based advertising campaign, the platform resulted in a click through rate of 28 percent with 42 percent of them converting. To put that in perspective, the typical click through rate for a campaign is 1 percent. These results demonstrate the ability of Layer 8 to attract potential subscribers and market to subscribers in an effective manner without being annoying, allowing the operator to tailor their marketing to their subscriber’s interests.
“We are thrilled with the speed at which our Layer8 monetization platform has taken off,” said Ken Ruck, vice president of monetization at Flash Networks. “Clearly there’s a demand for operators looking to strengthen their position in the OTT value chain, and the high conversion rates and continuous engagement with the subscriber can mean significant revenue to the carrier.”
Edited by Blaise McNamee