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Cable Technology Feature Article

February 27, 2014

Ooyala Partners with Univision to Deliver Enhanced TV Everywhere

By Calvin Azuri, TMCnet Contributor

Ooyala recently announced that it has entered into a partnership with Univision Communications Inc., to deliver an enhanced TV Everywhere experience to subscribers of Univision’s UVideos and Univision Deportes Network. Following the development, Ooyala will deliver authentic on-demand and live content for various Univision platforms enabling Univision to widen its reach across news, entertainment and live sports programming.

Jay Fulcher, CEO at Ooyala said, “Univision is at the top for a reason; they create engaging content for one of the fastest growing demographics in the U.S. and they're investing in mobile -- the fastest growing means of consuming content. Mobile video, particularly for live sports, continues to grow rapidly for broadcasters.”

Univision will leverage data analytics from Ooyala to get an insight into what, when and where aspects of subscribers’ TV watching habits along with the device used. This data will enable Univision to better program its digital content while planning targeted advertising strategies.

As part of the agreement, Ooyala developed an advanced video player customized specifically for Univision platforms in addition to integrating with third-party ad monetization solutions. This move allowed Univision to drive enhanced TV watching experiences for its subscribers while generating revenues from targeted advertising strategies.

Kevin Conroy, president, Digital and Enterprise Development at Univision said, “We're very happy to have such an innovative partner helping us build our next generation digital video platform and keeping us at the forefront of TV, digital, and mobile experiences. Ooyala has done a great job integrating with our existing infrastructure to deliver on our monetization and analytics needs, as well as significantly improve load times to deliver exceptional experiences for our viewers, both online and on mobile.”

Ooyala’s solution integrates with Adobe (News - Alert) Pass and various other MVPDs to provide authenticated video content for Univision while also integrating with Freewheel Ad Manager across web and mobile web platforms for optimized advertising strategies.

Edited by Stefania Viscusi

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