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Cable Technology Feature Article

March 14, 2014

Wonder PL Announces Launch of World's First Curated Video Platform for Quality Lifestyle Content

By Anil Sharma, TMCnet Contributor

Wonder PL has launched what it claims to be the world's first curated video platform for quality lifestyle content.

The newly designed video platform supports professional content creators and offers consumers a rich, advertising-free consumer experience across the web, iPhone (News - Alert), iPad, and iPod touch.

“As video consumption online and mobile continues to grow at unprecedented rates, we saw an addressable market in quality lifestyle video content that was being overlooked by traditional players,” said Sofia Fenichell, founder and CEO of Wonder PL, in a statement.

Fenichell said that Wonder PL was created to deliver a professional video platform for content creators that make good business sense, while ensuring an enjoyable experience for consumers.

“We didn't think the two had to be mutually exclusive and we are finding out that we were right,” said Fenichell.

Company officials said that the professional video offering includes-A sophisticated hosting and HD streaming capabilities through deep integration with Ooyala; Fully customizable embeddable player and channel pages on an elegant iOS mobile platform and a beautiful interface designed to support native advertising; Data-driven programming enabling creators to target viewers more effectively; Royalty free music from Epidemic Sound, the largest collection for use in video and 'Click-to-purchase' and 'click-to-learn-more' options, driving traffic to content provider sites.

Fenichell said that the industry currently trades a free or nominal membership fee in exchange for taking very high platform commissions ranging from 10 percent to 50 percent.

“We believe this is an unsustainable model for creators who need to generate value from their work, and we are disrupting the traditional landscape by taking a different approach,” said Fenichell.

With the help of Wonder PL, creators can monetize content while keeping one hundred percent of the profits.

Company officials said that with no commission structure and a small flat fee, Wonder PL will continue to re-invest in new and thoughtful tools not yet available on other platforms.

Edited by Cassandra Tucker

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