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Cable Technology Feature Article

April 03, 2014

TVU Networks Integrates Social Media with its TVU Social

By Michael Guta, TMCnet Contributing Writer

TVU Networks platform is designed to provide broadcast organizations around the world a flexible solution with an innovative wireless electronic newsgathering and Internet broadcasting. It allows organizations of any size to leverage the technology's platform to capture and broadcast live video content, with expanded distribution to a wider audience, in a cost-effective manner. In order to increase its digital presence, the company has now launched social media integration for TVUPack cellular uplink solutions with it new TVU Social application.

The new social platform was created to increase digital viewers by integrating social media as part of the live newsgathering process. According to the company, merging the video capture and social media is a natural progression of news operations.

With this new solution, TV stations and field reporters will be able to participate in social media activities to promote live shots as events happen.

Facebook (News - Alert), Twitter, Weibo and others are used by hundreds of millions of people around the world to express their opinions about virtually every subject imaginable. Providing live feeds to these outlets is one way of finding a new audience for breaking news as well as other types of reporting.

The TVU Social platform allows reporters in the field to post still images from the live video transmitted through the TVUPack directly to their social media outlets without using another device. This means reporters don't need a computing device and an application to upload the picture, type in the text and posted on the site. It also allows field reporters or camera operators to report any breaking news that's taking place for a television audience and digital viewers at the same time.

TVU has also introduced Social Media Manager Web service to manage the TVU Social platform in the studio. It collects images from all of the live TVUPack transmitters of the station and presents it on a single screen as a constant flow of still images. Managers can then select any image from the screen and with just a single click post it to social media sites. This gives managers more control and flexibility over the content that gets posted on social media sites.

"With TVU Social, field reporters no longer have to make hard decisions on whether to focus on their viewfinder or to engage in social media activities. For the first time, the reporter can post what they see in the viewfinder directly to social media sites with just the push of a button. TVU Social is the result of TVU engineers working closely with top broadcasters and news organizations around the world and is another example of TVU's commitment of continues delivering innovations to our customer," said Paul Shen, CEO, TVU Networks

Edited by Stefania Viscusi

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