Cable Technology Feature Article
Snell Unveils New Dynamic 4K Pan-and-Scan Technology
By Raju Shanbhag, TMCnet Contributor
Ultra high definition (4K) video broadcasting is the new standard for ultimate quality videos. In spite of the lack of 4K video content, many companies are offering products and services to customers that leverage 4K video qualities. Meanwhile, a host of other companies are providing supporting technologies that will help 4K video content providers to deliver their service better.
One such company, Snell, has unveiled dynamic pan-and-scan technology which supports the shift to 4K capture for broadcast and video production companies. This will consequently help customers to get an enhanced viewing experience.
Dynamic pan-and-scan will help video service providers to analyze video content and optimize pan/scan location on a frame-by-frame basis. In simple terms, this facility helps companies enhance the quality of both studio and mobile television programming. Using pan-and-scan, companies can also perform aspect ratio conversions, shift to 4K capture and work well with file and live streaming contexts.
4K video broadcasting usually has a resolution of 3840 pixels × 2160 lines (8.3 megapixels, aspect ratio 16:9). 4K UHD will have twice the horizontal and vertical resolution of the 1080p HDTV format. This means the technology comes with four times as many pixels overall. Based on the storage aspect ratio used, 4K digital films may be produced, scanned, or stored in numerous resolutions.
“The viewing experience has become more important than ever as consumers demand high-quality video on every screen whether a mobile device or an ultra high-def television,” noted Robert Rowe, MD Live Television at Snell. “With the introduction of this new pan-and-scan technology, we will be helping ensure the highest quality output possible for consumers.”
Recently, the company offered a free 15-day trial for its award-winning image processing solution, Alchemist OD. According to the company, this solution offers motion-compensated image transformation ‘On Demand,’ which is of great use to content owners and post-production facilities.
Edited by Stefania Viscusi