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Cable Technology Feature Article

April 10, 2014

SundaySky Empowers Marketers with End-to-End SmartVideo Lifecycle Marketing Platform

By Jyothi Shanbhag, TMCnet Contributor

SundaySky, a company that takes credit for introducing SmartVideo (News - Alert), is helping customer-centric brands engage people with personalized, real-time video experiences at every point of the customer lifecycle.

SmartVideo is SundaySky’s main platform, accessible in a SaaS (News - Alert) model; it determines contextually relevant information to deliver ads to the consumer in near-real-time. To offer more expediency to its users, the company has recently unveiled its SmartVideo lifecycle marketing platform that enables marketers to engage though real stories with personalized video at any touch point in a brand’s acquisition of and engagement with consumers.

SmartVideo stories are constructed and managed with results examined and improved through the SmartVideo Console.  This provides marketers greater flexibility in the creation and management of all aspects of SmartVideo programs.

The marketers can use the scene library, which is a single, modular source for all scenes. Marketers can easily configure existing stories and reuse scenes in support of new stories, offering greater effectiveness in deploying and scaling SmartVideo as a strategic approach.

Along with these, marketers can achieve the end-to-end SmartVideo experience from the Console by using design templates to develop the landing page, survey, smart image, email, and other elements associated with SmartVideo delivery. Best practices are rooted into each of the templates to drive results and ensure effectiveness of each program. There are many more options for marketers to explore and to maximize the SmartVideo views and value.

“SundaySky has made it easy for Cable ONE to be even more creative and incorporate scalable, multi-touch engagement video in our customer lifecycle,” said David Burzynski, Director of Digital Media at Cable ONE. “Putting the power of personalized video creation and management in our hands, as marketers, accelerates our time to market and our ability to affect our customers.”

The company plans to officially release the SmartVideo lifecycle marketing platform in May for SundaySky customers in the telecommunications and insurance industries, with other industries rolling out later this year.

Edited by Maurice Nagle

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