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Cable Technology Feature Article

April 15, 2014

Highwinds Becomes Exclusive CDN Provider of LiveRail

By Nathesh, TMCnet Contributor

LiveRail, a video monetization platform for publishers, will now be able to make use of the content delivery network from Highwinds (News - Alert) to seamlessly stream video ads.

Liverail exclaimed that its technology is used by many major publishers who benefit from sophisticated analytics, advanced controls, and unparalleled transparency ultimately generating maximum yield for every ad impression. Now with Highwinds CDN, its customers will have a reliable global delivery of rich media ads to connected devices.

Andrei Dunca, co-founder and chief technology officer at LiveRail, stated, “We originally brought Highwinds in alongside another top-tier CDN we had been using, and it was quickly apparent that Highwinds was outperforming our incumbent. However, our decision to exclusively use Highwinds was based on more than just performance. We have a great relationship, ad-hoc support is always available, and we appreciate their hands-on approach to addressing the evolving dynamics of the ad world.”

The Highwinds CDN is said to be built with the lowest HTTP response times and the highest throughput which means one can ensure that their content starts sooner and maintain the best connection speeds. The company also does not follow a one-size-fits-all approach and favors customizing each Highwinds CDN pricing solution for users’ individual needs.

Steve Miller, founder and chief executive officer at Highwinds, added, “LiveRail shares our passion for reliable streams and valuable analytics. They’ve integrated raw logs from Highwinds’ StrikeTracker API into their robust real-time analytics dashboard, which provides publishers with data-driven, actionable insights on buyer behavior and complex monetization strategies. We’ve invested heavily in the build-out of solutions that span the entire online video ecosystem. We deliver ads for platforms like LiveRail that manage creative inventories and transactions, and we deliver content for media, entertainment and game publishers, many of which rely on supply-side technology platforms to monetize their content.”

Edited by Maurice Nagle

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