The newly unveiled Videoscape Virtualized Video Processing (V2P) from Cisco (News - Alert) is slated to help media companies and service providers easily overcome the shortcomings and obstacles associated in delivering compelling video experiences across screens and also nullify the cost and complexities of accommodating the quick growth in multi-screen video.

Joe Cozzolino, senior vice president and general manager of service provider video infrastructure at Cisco commented, “Our customers need a radically simpler and more agile infrastructure as they seek to deliver new video experiences, and stay ahead of the rapid growth in video processing options and formats. Virtualized Video Processing enables our customers to focus on delivering better video services, faster and more cost effectively, and frees them from the burden of buying, configuring and re-configuring individual pieces of hardware. As the proven industry leader in cloud and virtualization, we are using these technologies to empower our customers with far greater agility in deploying compelling TV experiences, while reducing operational burdens.”

Based on technologies like NFV and SDN, the V2P is said to be a part of Cisco’s new Evolved Services Platform strategy which was formulated to enable a new class of virtualized services possible and facilitate the shift to new business models.

The V2P comprises three elements that are designed to enable optimization and agility to customers. With the Virtualized Video Processing Portal, users have the option to utilize just a single screen to chart a complex workflow. The Virtualized Video Orchestrator is for allotting hardware and software resources from a mixture of physical and virtual resources in order to cater to each workflow specification. The hardware and software elements embedded into the V2P take care of the processing workload of each workflow.

One of the hardware and software video processing elements built into the V2P is the Videoscape AnyRes software, a adaptive bit rate (ABR) transcoding technology that optimizes one’s on-demand video content.