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Cable Technology Feature Article

May 09, 2014

Moms Rule the Remote When it Comes to Program Choice

By Tara Seals, TMCnet Contributor

Mothers are the ones who control the remote, despite the stereotype that television is dad’s kingdom.

According to TiVo’s (News - Alert) annual Mother's Day survey, when the family watches television together it’s usually mom making the program choices—by a 41 percent to 24 percent margin over dads. And while computers are playing a bigger role in the family dynamic, the survey found that families still fight over control of the remote more than they fight over control of the family laptop--53.1 percent to 24.9 percent.

TiVo's survey also discovered that more than two-thirds (67.2 percent) of U.S. moms have a DVR in their home, making the technology the third device they cannot live without, behind mobile phones and laptops.

Cooking reality shows retained the top spot for moms, with shows like Top Chef being the most popular among 35 percent of moms polled—both to watch and participate in. One-third of the moms in the survey named Bobby Flay as their most wanted in-home personal chef from Food Network.

Half (50 percent) of moms surveyed said their children know how to use their DVR better than they do. And, more than half (50.9 percent) of moms said if they had their family DVR to themselves for a week, they would most likely use it to catch up on their own recorded TV shows. But with a free hour while the kids watch their favorite TV show, one-third of moms said they would use the time to catch up on housework (31.5 percent), ahead of reading (14.9 percent).

And when it comes to content, the Big Bang (News - Alert) Theory emerged as the top show that respondents said their whole family enjoys watching together (22.5 percent), followed by American Idol (16.6 percent) and Modern Family (11.8 percent).

Edited by Maurice Nagle

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