Cable Technology Feature Article
ABC News Aims for Younger Viewers with Apple TV App
By Tara Seals, TMCnet Contributor
ABC News announced the release of ABC News on Apple (News - Alert) TV today, providing viewers with access to live and on-demand news content. The line-up of original and on-demand content for the Apple TV is instead aimed towards a younger, digitally savvy audience than what ABC typically sees in its linear ratings.
It’s no secret that the audience for daily broadcast news skews older, and is shrinking. But the Apple TV play is meant to wrap in younger eyeballs that prefer their news in personalized capsules.
“We are delighted to deliver ABC News to a whole new and growing audience,” said James Goldston, president of ABC News. “Now the stories that interest you most and anything that’s happening live is instantly available to you on Apple TV from ABC News.”
In a nod to the frenetic attention span of today’s digital generation, the content mix for Apple TV is served as up to four live streaming events at once, allowing users to alternate between live events and breaking news throughout the day. It includes world news and political updates, entertainment news, live hourly updates, original programming and video highlights from Good Morning America, World News with Diane Sawyer, Nightline, 20/20 and This Week with George Stephanopoulos.
ABC News on Apple TV also delivers local news updates and video highlights from nine major market ABC television stations across the country, along with 50 years of historical video footage from ABC News’ archives.
“Our goal is to put our users in control of their news,” said Joe Ruffolo, senior vice president of ABC News Digital. “We are very excited to be extending our leadership and innovation onto an amazing platform like Apple TV. Utilizing hours of live video each day, opening up our archives, extending our strong local brands, and bringing the trust of ABC News to our users when and where they want it.”
ABC said that it sees its digital distribution push as a big differentiator for the network, and has been out in front in attacking the digital space in many ways.
In 2012, ABC News launched the redesigned, day-parted ABC News App for iPad, developed to reflect the natural viewing behaviors of online news consumers throughout the day. Building upon this model, it launched three, live video feeds and a simultaneous social feed to cover the Republican and Democratic National Conventions that year.
“ABC News continues to lead the industry in digital, delivering live, original and VOD programming to millions of users across desktop, mobile, tablets and now connected TVs,” it noted. “For 28 consecutive months the Yahoo-ABC News Network has remained the No. 1 source of news and information online, delivering more content to more users than any other online news competitor.”
Ruffolo added, “We’re #1 on air and #1 online, surging in mobile and expanding to connected televisions. We are very focused on what’s next.”
Edited by Maurice Nagle