In the hospitality industry, the key to building brand loyalty is to deliver a high-quality experience, especially in meeting guest expectations for reliable, high-speed Internet access and a robust HD solution.

Understanding the importance of this, Choice Hotels International recently selected Comcast (News - Alert) Business as a Qualified Vendor for business data, video and voice services.

As per the agreement, Comcast Business is now a qualified technology provider that can be utilized by any of the more than 5,000 Choice Hotels franchise properties across the U.S. that are in Comcast’s service areas.

Officials said that it was only after evaluating hundreds of potential vendors that the Choice Hotels Procurement team zeroed on Comcast Business as a Qualified Vendor.

The selection criteria included the ability to provide national or regional service, competitive pricing, strong experience with hospitality clients, a track record of successful business operation and financial stability, the ability to fulfill orders for its 5,000 domestic franchisees, and having standards and systems for continuous improvement.

In a press statement, Alex Sewell, Executive Director, Emerging Markets, Comcast Business, said, “Choice Hotels has a rich history of implementing technological innovations for their guests, including offering the first global hotel application for the smart phone, and we look forward to working with their franchisees to provide our advanced technology solutions.”

Comcast Business Hospitality offers a suite of Ethernet, Internet, HDTV and advanced voice services customized for the hospitality industry. It has built its network for speed and reliability, serving 39 states and 20 of the nation’s 25 largest markets.

Its product suite allows hotels to leverage advanced technology from a single provider, which helps improve the guest experience and streamline back-office operations.

In April, TMCnet reported that Comcast Business was awarded a Schedule 70 contract with the General Services Administration, which enables the Company to sell directly to federal, state, and local government customers.