ARRIS Group, Inc., a company specializing in IP, video and broadband technology has recently partnered with Wurl, Inc., to debut a new open platform for cable operators that merges over-the-top (OTT) content with traditional programming services on Arris’ (News - Alert) set-top boxes.

ARRIS initially introduced Arris Market after engaging with several cable service providers to understand and define their desired apps, and assist them with customizing genres, store front, specific apps, and other custom requests.

Arris Market, which is apart of Arris’ Whole Home Solution, is standards-based, and now comes with an HTML5 interface that integrates OTT content with linear content.  The introduction of the enhanced ARRIS Market has opened up a variety of new potential revenue generating opportunities for service providers.

According to Arris, the new platform gives cable operators the required flexibility in branding, the look, and the feel of the environment, with the capability to customize the organization of the content.

"We view the launch of the Arris Market as a cornerstone in developing and deploying tomorrow's interactive video services," said Debbie Stackis, senior vice president and general manager, consumer solutions at Arris. "

Stackis said that they continue to advance their roadmap and focus on the principles of quality, flexibility, and efficiency to foster their leadership position in content delivery.

In addition, pay TV operators can use Wurl's APIs and hosted apps to provide their subscribers with unified linear plus OTT programming services delivered through traditional set-top boxes and other connected devices.

Speaking on this occasion, Sean Doherty, CEO of Wurl, Inc., said that the Wurl platform enables cable operators using the Arris Whole Home Solution to give their subscribers access to a broad selection of popular streaming services, without the complex setup of additional third-party devices or 'smart TV' technology.

"This new capacity to select and discover both traditional and OTT content from one remote control has exciting implications for the future of set-top functionality," Doherty added.