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Cable Technology Feature Article

July 25, 2014

Samsung Enables Hoteliers to Deliver Premium Entertainment

By Mini Swamy, TMCnet Contributor

The needs of leisure travelers are changing, and hoteliers the world over have to provide the superior-quality in-room experience that today’s travelers expect.  Providing guests with premium content is no longer a luxury, but a ‘must have’, for the hospitality industry. Samsung (News - Alert) Electronics is setting the pace in premium guest entertainment by partnering with industry-leading system integrators.

“Aligning with industry-leading integrators enables Samsung to tailor our hospitality offerings to address and eliminate many of the common pain points faced by the industry so that hoteliers can deliver a premium entertainment experience for their guests,” said Jonas Tanenbaum, vice president of hospitality at Samsung Electronics America.

Samsung will offer hotels and cruise lines a variety of LED TVs with outstanding picture quality and content. These offer a superior viewing experience, and with smart connectivity features, there are additional entertainment options for guests.  Its affordable content-streaming options and other cost-saving features allow hoteliers to stay on budget.

“With the help of our partners’ expertise, we are able to offer hotels a variety of premium LED TVs with outstanding picture quality and content, while also maintaining operating costs and preserving aesthetic quality,” noted Tanenbaum.

The giant electronic company will offer hoteliers choice of equipment that integrates Samsung’s LYNX DRM into a company’s smart box or other head end solutions. Hoteliers can choose equipment from DISH Network, Pico Digital, Technicolor (News - Alert) and Video Propulsion.

Samsung LYNK DRM technology allows encrypted content to pass safely and to display on hotel TV. This provides hoteliers a cost-effective alternative protection system, significantly reducing expenses, while maintaining system integrity and security. Hoteliers can thus produce more content with a smaller footprint.

In addition, Samsung’s proprietary H-Browser platform will provide guests with an interactive experience and video on demand. This platform eliminates the need for a costly set-top box. Thus, Samsung enables hoteliers to offer an aesthetic viewing experience, unobstructed by external hardware.

Edited by Adam Brandt

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