Cable Technology Feature Article
Telefonica Selects Broadcom
By Anil Sharma, TMCnet Contributor
Telefonica, one of the top global telecommunications providers with operations in Europe, Asia, North America and South America, has selected Broadcom's HEVC-enabled system-on-chip (SoC) technology to deliver Ultra High Definition (Ultra HD) IPTV (News - Alert) broadcasts.
Telefonica is distributing Ultra HD content through its extensive fiber optical network and integration of Broadcom's BCM7445 and BCM7252 SoC devices for advanced compression and decoding.
Broadcom (News - Alert) claims that its BCM7445 is the world's first Ultra High Definition Television (UltraHD TV) video decoder solution on the market. The BCM7445 is the first step to delivering UltraHD TV into the home with the performance and picture quality needed for the evolution in multi-screen connected home entertainment.
Broadcom's 28 nanometer (nm) ARM (News - Alert)-based BCM7445 UltraHD video decoder solution, serving as the primary gateway to the home, delivers more transcoding, CPU processing performance and home networking throughput to support a greater range of applications such as video-on-demand (VoD), gaming, social media and web store applications.
“Broadcom is committed to bringing the precise, live-action images enabled by 4kp60 Ultra HD to consumers around the world,” said Dan Marotta, executive vice president and general manager, broadband & connectivity group, Broadcom, in a statement.
Marotta said that collaborating with Telefonica allows the company to take a significant step forward in delivering Ultra HD to their Vivo TV Fibra subscribers for an exceptional live-action TV viewing experience.
Broadcom Corporation (News - Alert), a FORTUNE 500 company, is a global player in semiconductor solutions for wired and wireless communications.
Rafael Sgrott Martins, video director, Telefonica said that as Ultra HD continues to gain momentum in Latin America, North America, Europe and beyond, the company’s collaboration with Broadcom will play an important part in delivering the picture quality needed for the immersive viewing experience that Ultra HD provides.
Earlier in July, Broadcom Corporation, a global innovation leader in semiconductor solutions for wired and wireless communications, announced that its BCM7252 high-efficiency video codec (HEVC) H.265 system-on-chip (SoC) will power Tata Sky's first generation Ultra HD set-top boxes (STBs).
Tata Sky, a Direct-to-Home (DTH) provider in India, and Technicolor (News - Alert), a worldwide technology leader in the media and entertainment sector, have teamed to design and deploy the region's first 4K STBs, planned for mass deployment throughout India in 2015.
Broadcom's industry-leading HEVC-enabled chipsets provide the compression and higher throughput required by operators and OEMs to rapidly introduce Ultra HD subscriber hardware and content.