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Cable Technology Feature Article

August 14, 2014

Flytxt, Smaato Team to Offer Ad Monetization Solutions to CSPs

By Jyothi Shanbhag, TMCnet Contributor

Big data analytics solution provider, Flytxt (News - Alert), has recently inked a new partnership agreement with Smaato, the U.S. based company operating a global independent real-time bidding (RTB) mobile ad exchange. This partnership will allow CSPs to use Flytxt’s monetization service, mADmart, through Smaato’s (News - Alert) RTB ad exchange.

This way, CSPs can get access to more than 170 mobile DSPs and 100 ad networks, while also getting instant access to global ad inventory including companies like Times Internet Limited, ESPN (News - Alert) CricInfo, NewsHunt and VuClip.

Flytxt offers mADmart, a one of its kind multi-operator anchored advertising marketplace that connects brands and advertising agencies to mobile subscribers. The unique advertising marketplace follows a two-side business model, delivering new revenue streams for CSPs on one side, and providing a full suite of mobile media inventory and related services to brands and advertisers on the other side.

“We are delighted to partner with Flytxt and extend our expertise in mobile ad monetization and Supply Side Platform. With our strong network of publishers and global access to rich and varied ad inventory, we believe Flytxt can generate significant ad monetization opportunities for their CSP (News - Alert) customers. ” said Ajitpal Pannu, CSO for Smaato.

CSPs can also take advantage of Smaato’s extensive Over-the-Top (OTT) publisher network, which is connected with over 78,000 publishers and across 450MM unique users globally. This will provide advertisers access to related global audiences with more than 90 billion ad impressions per month.

Abhay Doshi, VP of products and marketing, Flytxt, said that they are committed to creating new revenue streams for CSPs through monetizing their assets better, and the partnership with Smaato is a significant step in that direction.

Doshi said that they can combine their platform’s data analytics capabilities and Smaato’s publisher to serve relevant ads to CSPs’ customers, thus utilizing their insights effectively and enhancing customer experience.

Edited by Adam Brandt

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