The video content created by amateurs and professionals today is being delivered across different platforms so consumers can watch it on their smartphones, tablets, PCs and smart TVs. Staying relevant in a rapidly changing environment means broadcasters and network operators have to adopt technology that allows them to deliver their content across all available media. The new “Behind Every Screen” platform by Thomson Video Networks is a unified and intelligent video delivery solution to support broadcast and multi-screen services, ensuring accessibility for consumers.

The company combined on-premises and cloud-based resources to give broadcasters a comprehensive video infrastructure with convergent multi-platform video delivery and the latest ingest, branding, ad insertion, encoding/transcoding and packaging technologies. Media companies, video service providers, and broadcasters can deliver superior video quality at the highest density and lowest bandwidth for contribution to terrestrial, satellite, cable, IPTV (News - Alert), and OTT services.

The Behind Every Screen solution leverages the company’s unified service operation and management software suite, MediaFlex Suite, to simplify the overall service configuration, scheduling and monitoring. By allowing users a comprehensive view of the entire operation, they will be able to allocate branding and compression resources based on priorities in which the content has to be delivered. The content can be customized and broadcast with the right video quality requirement, optimized bandwidth and speed.

Because the Internet is now an integral part of media companies, encoding the content is essential to ensure accurate delivery. Thomson (News - Alert) Video Networks’ new approach delivers premium encoding capabilities along with dense transcoding for turnaround services by combining video-optimized hardware appliances, software-based encoders running on lower-cost and generic physical servers, virtualized servers, and a cloud infrastructure. This means network operators don’t have to get rid of critical operational standards, quality of service, SLAs and video quality while taking advantage of virtualization and cloud computing.

"Previously, our customers had to make the trade-off between encoding performance (affecting video quality), cost per channel (affecting density), and CAPEX versus OPEX (News - Alert) regarding cloud solutions,” said Christophe Delahousse, president, Thomson Video Networks. “With Behind Every Screen, they no longer have to compromise on video quality and density, and they're able to choose the mix of cloud or on-premises technologies that is most appropriate for a given project or service."