Comcast (News - Alert) recently unveiled a service called Xfinity On Campus, which allows college students to watch live TV and On Demand content on their IP-enabled devices, including, laptops, tablets and smartphones.

Xfinity On Campus is powered by Comcast’s cloud-based X1 Entertainment Operating System and is included with room and board for students living in on-campus housing.

The service is available at Bridgewater College, Drexel University, Emerson (News - Alert) College, Lasell College and the University of Delaware and offers around 80 live cable channels including every major broadcast network as well as channels like AMC, Bravo, Comedy Central, ESPN (News - Alert), FX and MTV.

Students can also access thousands of current season TV shows and hit movies via Xfinity On Demand.

While off campus, they can also use their university credentials to authenticate and access online programming that’s part of their subscription through TV Everywhere websites and apps like WatchESPN and FXNOW.

“Xfinity on Campus lets students watch TV on their own terms,” said Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable, in a press statement. “With this younger generation, more and more viewing is happening away from the traditional TV set and we have evolved our products and services to better engage them.”

The service also provides an opportunity to introduce a younger generation to the company’s next-generation video product.

Customers of Xfinity On Campus can also upgrade to a selection of premium channels, including HBO, Showtime, STARZ, as well as the Sports Entertainment Package, which includes popular channels like ESPN Goal Line.

Officials confirmed that the service needs only one piece of on-premise equipment, which makes it easy and cost-effective for the university’s IT department to manage and maintain.

Students can register for the service and sign in with their university credentials via www.comcast.com/xfinityoncampus or can download the Xfinity On Campus app, in order to access the full service.

Drexel’s Vice President and Chief Information Officer John A. Bielec said, “Xfinity On Campus is a leap into the future, leveraging Drexel’s campus network to provide media content to our residential students at any time and any place. It’s a perfect fit for today’s student mobile lifestyle.”