Cable Technology Feature Article
Roku's New Roku Powered Program Proves to be a Boon for Pay TV Service Providers
By Deepika Mala, TMCnet Contributor
Pay TV service providers will now be able to address the increasing consumer interest in Internet-delivered entertainment—thanks to Roku’s newly introduced Roku Powered program.
Roku is the creator of a popular streaming platform for delivering entertainment to the TV and is aimed at Pay TV providers outside of the U.S.
Through its new Roku Powered program, the company is now licensing the technology that powers its award-winning streaming platform to help providers use the Internet to deliver customized entertainment to consumers.
Officials said that the Roku Powered program allows for customization and integration with Pay TV services, in order to improve user experience, reduce customer churn and encourage TV and broadband tier upgrades.
Pay TV providers, with the help of the Roku Powered program are able to access low-cost hardware, fast software, a simple and intuitive user interface, and a broad selection of streaming content.
In addition to this, they are also able to access on-going software upgrades. This helps customers to always have the latest and best user experience.
Software customizations offered by Roku Powered program include Pay TV operator branding of every stage of the user experience, custom user interface themes, built-in promotional capabilities, and control of the streaming content available through the platform.
“The innovative licensing approach we developed with Roku dramatically reduced our time to market, enabling us to capitalize on the growing demand for Internet TV by launching a powerful and great value streaming box,” said Emma Lloyd, director of corporate business development at Sky. “The NOW TV Box (News - Alert) is already a key component in our over-the-top leadership, giving customers another simple way of accessing Sky content and further extending our distribution footprint.”
Edited by Maurice Nagle