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Cable Technology Feature Article

October 02, 2014

Amazon Adds More Channels to Fire TV, Thanks to Opera TV

By Tara Seals, TMCnet Contributor

A series of long-tail video channels created via the Opera TV Snap technology have debuted on Amazon Fire TV.

Amazon’s over-the-top streaming media box now has a series of Opera TV Snap apps – Cops, The North Face, Young Hollywood, FashionTV, Green.TV, GTChannel, ArrivalTV, Mahogany, Outside Television and EpicTV – that have all been especially selected to offer more niche content. The diversity bouquet includes topics like motoring, music, travel, celebrity gossip, extreme sports and the great outdoors.

“We’re thrilled to provide customers with new and innovative Opera TV Snap apps on Amazon Fire TV,” said Steve Rabuchin, vice president of the Amazon Appstore. “With the Opera TV Snap technology, we’re able to offer our customers incredibly diverse video content across a wide range of categories.”

Opera TV Snap automatically transforms online video channels into apps that are optimized for smart TV devices and set-top boxes. As well as handling app development and distribution, Opera TV Snap enables monetization for content publishers via the Opera Mediaworks advertising platform.

 The deployment with Amazon Fire TV, which is outside Opera Software’s (News - Alert) own Opera TV Store, positions Opera TV for the first time as an app publisher for other TV application platforms.

“Opera Software has always heralded Opera TV Snap as the fastest way for video content owners to reach millions of new viewers across the globe, and that has been proven yet again with the launch of Opera TV Snap apps on Amazon Fire TV,” said Aneesh Rajaram, senior vice president for TV and devices at Opera Software. “We are excited to offer Opera TV Snap publishers yet another platform for massively increasing their audiences, via Amazon Fire TV.”

Viewers can find the apps created through Opera TV Snap by searching for the specific app by name, using voice search or keyboard search via the Amazon Fire TV remote control. Or, from the Amazon Fire TV home screen, they can select apps from the menu on the left; then, look through the relevant content category, such as lifestyle, sports, music, travel and entertainment. 

Edited by Alisen Downey

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