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Cable Technology Feature Article

October 15, 2014

TV24 Uses Survey Anyplace for Collecting User Feedback

By Clayton Hamshar, Contributing Writer

TV24 Group, the company behind an app that provides users with the TV listings in their location around the world, has announced its decision to use Survey Anyplace to gain better insight into its user’s viewing habits. Survey Anyplace provides an infrastructure of mobile surveys and quizzes that can be embedded in apps easily and for free, allowing TV24 Group gain indescribably useful feedback in real time.

TV24 Group employed Survey Anyplace’s product to create a quick seven-question quiz, a link to which appears to users in the form of a banner advertisement. The company prides itself on how simply its product is set up, exemplified by the customized appearance TV24 Group crafted with full-featured design tools that don’t require any knowledge of programming. The solution allowed TV24 Group to begin collecting customer data without any necessary at the onset and generate and retain leads in a quick and flexible fashion. In addition, Survey Anyplace provides extensive analytical tools for research and examination both in real-time and after the survey has been completed.

“Survey Anyplace delivered valuable customer information that we will be able to use to enhance our bottom line with both improved customer service and more targeted advertising,” said Fredrik Hellström, CEO & co-founder at TV24 Group. “We discovered that 40 percent use our app several times a day and that the majority of respondents are over 45 years old.”

Fully optimized for mobile devices, the Survey Anyplace service can be embedded directly into apps for Android, iOS or Windows Phone (News - Alert). It is also available in a desktop format. This functionality has generally been lauded as far superior to email-based solutions many companies currently still turn to.

“Customers want to be heard. We designed Survey Anyplace to make it easy for anyone to create a cross-platform mobile marketing tool in a matter of minutes,” said Stefan Debois, CEO and co-founder at Survey Anyplace. “The insights TV24 is getting from its customers are a great example of how quickly mobile surveys deliver ROI.”

Edited by Maurice Nagle

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