Cablevision Systems, a media and telecommunications company, asserted that its newly unveiled Optimum (News - Alert) App for the iPhone and iPod touch brings full cable television experience onto the smartphone screens. The app will have all the functionalities of the recently released Optimum App for iPad.

iPhone (News - Alert) and iPod touch users can now stream live TV or play back video on-demand with Optimum App which also includes the ability to set up DVR recordings, delete recorded shows and browse TV listings. Cablevision customers can now access more than 300 channels of live TV and thousands of titles of video on demand (VOD) on all three devices.

Cablevision claimed that it was the first ever company to take the full cable television service to the iPad device in the home and now becomes the first to extend this functionality to the iPhone and iPod touch. In just four months, Optimum App for iPad had been downloaded more than 200,000 times.

Some of the features of the Optimum App are: enables users to watch all of their subscribed-to channels live; quickly access “What’s On Now;” use the in-app keypad to tune directly to the channel they want; browse Movies On Demand, Free On Demand, and Subscription On Demand categories; watch Free On Demand and Subscription On Demand videos; watch other On Demand content from their iO Active Rentals; and more.

Officials with the company remarked that their new Optimum App for iPhone and iPod touch extends Cablevision's leadership in offering full cable television service on new devices, functioning as televisions in the home. They are also pleased to maximize the value of their Optimum App as a navigation and programming discovery tool by incorporating controls for home TVs as well. The introduction of this remote control functionality will make it even easier for customers to locate and view all of the content already received as part of the television subscription.

Cablevision maintained that its own cable television network is utilized to deliver the cable programming to subscribers and content are not transferred over the internet. Users need not necessarily have an internet connection to use the Optimum App.

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