MobiTV (News - Alert), a provider of managed mobile TV and video services, announced the launch of a TV Everywhere solution aimed at the cable, satellite and IPTV (News - Alert) service providers.

Leveraging MobiTV's cloud-based video distribution platform, TV service providers will be able to offer live and on-demand programming. Their subscribers can view programs inside and outside the home on personal computers, tablets and mobile devices.

Users can easily adapt the MobiTV TV Everywhere solution for seamless integration with existing TV infrastructure and back-end systems, company officials said.

“TV service providers need a cost-effective solution to meet consumer demand for seamless authenticated access to content anytime, anywhere and on any device,” said Paul Scanlan, co-founder and president at MobiTV, in a statement.  

“MobiTV built its technology with a focus on delivering live television optimized for mobile devices. By pre-packaging all the necessary components such as content ingestion, technology platform, device integration and DRM support, we've taken what's typically a very complex and expensive project for a TV operator and made it affordable and easy to launch,” Scanlan added.

MobiTV TV Everywhere will benefit customers who are looking to extend their content to other platforms. Using MobiTV's existing ingestion and encoding efforts, TV service providers will be able to reduce time to market and costs associated with deployment and operations. The company will also be offering 24x7 support by the experienced team in the MobiTV network operations center.

Recently, U.S. Cellular, a wireless operator, announced the launch of mobile TV service powered by MobiTV.  The new service allows users to download and store content for offline viewing. It also boasts enhanced user interface for simple discovery and a more personalized experience.