Small cable and IPTV system operators now can capture on-demand and multichannel television advertising revenues, SeaChange International (News - Alert) officials announced today, as their company introduces “VOD Now” and “Spot Now” solutions.

 

“Our entry-level solutions enable customers at this end of the market to make a modest investment to kick off, but leave plenty of room for growth in content, channels and advanced services,” said Yvette Kanouff of SeaChange. “They like that they’re getting their own edition of the most powerful VOD and advertising brands like Axiom software, MediaCluster servers and Spot insertion, backed by the best professional service in the industry.”

 

VOD Now is based on SeaChange’s Axiom On Demand open content delivery platform. SeaChange Axiom software fully automates the background VOD processes from content propagation, to subscriber and stream management, to performance reporting and monitoring, company officials say. Apart from VOD, SeaChange Axiom software also provides the foundation for adding SeaChange’s growing range of content navigation, gaming, DVD and ad targeting applications, according to the company.

 

VOD Now is known for its fault-resilient storage and streaming with SeaChange’s core MediaCluster video server technology. MediaCluster uses off-the-shelf disks and memory to provide VOD Now customers with as few as 50 and as many as 1,400 simultaneous MPEG-2 or MPEG-4/H.264 standard-definition and high-definition streams, company officials say.

 

Spot Now is described by SeaChange officials as a comprehensive, automated solution for reliable advertising insertion at the lowest operational expense and highest quality. Using spots loaded through an encoding station and schedules provided from an ad traffic and billing system, Spot Now handles every task necessary for fulfillment without operator intervention, they say. Designed and packaged for any operator wanting to launch linear ad-supported content, Spot Now supports up to 48 insertable standard definition channels, or 16 high-definition channels, according to the company.