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Cable Technology Feature Article

June 18, 2008

LG Electronics Awakens Senses with Comprehensive Technologies

By Eve Sullivan, TMCnet Editor

LG Electronics (News - Alert) will showcase some of the industry’s most innovative flat panel and connectivity solutions this week at InfoComm 2008 in Las Vegas.
Blending advanced technologies and stylish design to fit a wide range of environments, LG is demonstrating its broad line, including “full HD” 1080p LCD and plasma HDTVs; advanced stretch screens and touch digital signage applications; and remote Jack Pack solutions.
“Today’s fast-paced business environment requires advanced technology to help spread strategic messages to broader audiences,” said Ron Snaidauf, vice president, commercial products, LG Electronics USA. “Our unique line of versatile flat-panel displays for the education, retail, hospitality/lodging and healthcare industries position LG to offer a diverse, single-source solution optimized for a variety of commercial environments.”
As integrators seek more creative signage solutions to help attract and connect with customers, LG’s digital displays readily meet this requirement, Snaidauf explained. “New interactive elements and futuristic product technologies, such as multi-touch displays, triple-view, mirror and 3D monitor LCDs engage the senses and extend the end-user experience,” he said.
LG understands that offering secure technology, superior content, and easy connectivity is paramount to customer satisfaction in the hospitality industry. LG’s LCD HDTVs and HD monitors for the hotel suite, lobby and even a casino floor, boast the latest in display technology. Business owners looking to provide high-definition content to their venues will find LG’s integrated LCD and plasma HDTVs with built-in MPEG-4 decoding technology make this possible.
LG delivers the industry’s first HDTVs with built-in MPEG-4 H.264 decoding technology for displaying satellite-delivered HD content. Integrated MPEG-4 technology increases the number of HD channels, providing guests more entertainment options and hoteliers access to a broader range of content.
LG Electronics also was the first in the industry to include the industry-standard Pro:Idiom digital rights management (DRM) system, a robust, highly-secure technology platform that helps to provide rapid, broad deployment of HDTV and other high-value digital content. This DRM solution was developed to meet the requirements of high-value content providers to protect digital video and audio content, provide a cost-effective solution for integrators, Pay-per-view providers and manufacturers, offer a low implementation complexity to allow easy adoption by all parties, and allow system specifications to be controlled by stakeholders in the respective industries.
Addressing the need for connectivity, LG’s unique Auto-Sensing Remote Jack Packs can sense the audio and video source automatically allowing hotel guests to check e-mail, play music, and watch the big game all through one interface.
While connectivity plays an integral part in in-room entertainment, LG’s LC50 series LCD displays provide hoteliers with LG’s Dynamic Power Savings feature, which allows hotel operators to adjust settings which may help to reduce energy usage. Hotel guests are treated to a premium experience with smart technology in upscale design with LG’s 42LB5DC Full HD 1080p television. A “Super IPS” 178-degree viewing angle, and speakers located on the bottom for tight-fitting areas make this unit a sleek addition to any hotel room
LG’s three new plasma HDTVs boast a combination of advanced technology and sophisticated design. With a sleek invisible speaker system and proprietary Public Display settings that lock the control panel, so the TV image can not be disturbed in a public setting, these plasmas are ideal for commercial applications.
While all three plasma models are built around long-life 100,000-hour panels, the 60-inch class size PG30FC is LG Commercial’s first plasma Full HDTV 1080p commercial grade television. In a 3.3-inch thin design, the HDTV plasma also boasts a super high contrast ratio of 30,000:1 and provides whiter whites and richer blacks.
For other applications like casinos and restaurant/bar venues, LG offers the 38-inch class size stretch screen. With a height about one-half that of traditional monitors, this model features slim dimensions and offers a high-end solution for tighter spaces or end cap placement.
Eve Sullivan is a contributing editor for TMCnet. To read more of Eve’s articles, please visit her columnist page.